Pharrell Williams joins Zane Lowe on New Music Daily on Apple Music 1 to discuss the new song “Down in Atlanta” featuring Travis Scott. He tells Apple Music about making the song for Travis, embracing a 6/8 mid-tempo dance sound, being hungry when it comes to making new music, making music for 30 years and loving what he does, A Tribe Called Quest, and more.

Pharrell Williams Tells Apple Music About New Song “Down In Atlanta” Featuring Travis Scott…

If you make it and then you listen to it in the whip, you know it. At traffic lights, traffic lights on the highway, then you just know. And this is just one of them. It’s because it also hears Travis in rare form. It’s a 6/8 dance record, midtempo. I just hear him in that zone, it’s just amazing. It’s just one of them, mate. You can just listen to that shit over and over.

Pharrell Williams tells Apple Music about writing the song for Travis Scott…

If he commits, he brings what he adds. Because when I played it for him, I wasn’t sure if he was in the mood for it, but I knew he could because I made it for him. But I knew he could do it, but I just didn’t know if he’d be in the mood for it, right? Because a lot of our music is led by mood, and he just dove into it. And we’ve been in a daze since he taped it that night. It’s just something we just listened to, and again, and again. I wanted to hear him in another room. Thats my job. My job is pushing. I think that’s my purpose on this planet, to push. Push in different categories. Push-in design. Push into songwriting. Press production. Push innovation. Don’t push into politics, push into community and entrepreneurship. And most importantly, push spiritually and push within myself to become a better person.

Pharrell Williams On How He Knows To Pursue A Song Idea…

If it’s unique at all, that’s about 50% of it. The other 50% is to make it unmistakable.

Pharrell Williams tells Apple Music he’s hungry when it comes to making new music…

That’s really what I love these days… there are just certain places in your life of moments where you feel the kick, and you feel the intensity, and you feel the magnetism of something that makes you want to listen to it over and over and again. And that is not always the case. Even if you make them joints that you just want to put on repeat, the desire and hunger for them are not always equal. It has its valleys and peaks, and right now I’m just hungry for it.

Pharrell Williams looks back on 30 years of making music and love for his work…

I did the math recently, I thought it was only 20 years from now, but Rump Shaker came out, maybe it was August 25, 1992. I’ll have to find out. But it’s been 30 years since I released anything commercially. My first thing, when we went double platinum. So Teddy, and also Wreckx-n-Effect. Man, was I thankful to be able to write on something like this. And it’s been 30 years already. 30 years, I really write. I really produce. I really compose. I’m really doing this, mate. I really do, and I really love it. I really like this. So I’m here now talking about Down in Atlanta with Travis Scott. It’s like, “Don’t play me, man. This is what I do, man. This is what I do.” You know what I mean? And I try to be cool. You know what I mean? I would try to be cool. I’m trying to be cool, man, and I’m going to, because that’s my job. But be clear. This is what I do. This is what I like to do. This is what God gave me. You know what I mean? And nobody, I don’t let… Listen. My gift will never be spoken of. I’ll do everything I can to emphasize it because that’s my job… it’s not my fault if you don’t know you’re fire. You know what I mean? But I know what I am. I know what God has put in me. I know I’m a flame. I know. Not just because assholes get burned if they get too close, but because I’m here to light a light. That’s my job, mate. And it’s not my problem if you don’t understand. That was your job too. You know what I mean? I’m here to light a light.

Pharrell Williams on A Tribe Called Quest…

My love for Tribe has always been unwavering. And when they got into that whole dispute and there was this whole problem, which broke my heart, I thought, you don’t understand. Q-Tip is the king for me. And Teddy knew that at the time. He knew that. He knew how I felt. Q-Tip was the king. Brother, those guys, those guys, that whole Native Tongue organization has set so many of us free.



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