Every day, Shazam receives tens of millions of requests from users around the world wanting to know more about the artist behind the song they just discovered. These Shazams can come from anywhere: social media, car commercials, coffee shops, the mall, making them a powerful tool for predicting the next class of global superstars.

Today, Shazam unveils its annual Predictions 2023 playlist, a selection of 50 songs from artists poised for a breakthrough year. In addition, Shazam is highlighting 5 artists from the list who have the potential to break into the world by 2023 and, for the first time, 5 artists who are gaining popularity regionally. Based on Shazam’s unique predictive data and algorithms, and combined with the expertise of Apple Music’s global editorial team, this incredible roster of artists shows early indicators of future growth – early and consistent momentum in Shazam activity, as well as discovery trends in more than one country.

Looking back at last year’s predictions, Shazam has once again shown its ability to discover talent from all corners of the world earlier than any other service. Artists like the incredible Ayra Starr, who was one of Shazam’s five recommended predictions last January, made Shazam’s Global Top 10 in October and is now being announced by other platforms as an artist to watch in 2023. Looking at streams, several saw listed artists more than double their plays on Apple Music worldwide from December 1, 2021 through November 30, 2022, compared to the previous 12 months, including Ivan Cornejo (+329%), DannyLux (+189%) %), Mina Okabe (+217%), La Zarra (+308%) and Lojay (+696%)

Overall, about half of the artists in the Shazam Predictions 2022 playlist made Shazam’s Top 200 National charts and Apple Music’s Daily Top 100 charts. These artists were on 44 Shazam charts and 148 Apple Music charts. Three artists made Shazam’s national Top 10 and 13 made Apple Music’s Top 10. And two artists became #1 nationally on Shazam, and seven did the same in Apple Music, showing a plethora of great achievements from these artists throughout 2022.

This year’s roster represents another remarkably global and diverse group of talented artists, drawn from all corners of the world, including Japan, Colombia, Spain, France and Nigeria.

Ten artists to look out for in 2023, according to Shazam’s Predictions

5 artists with global breakthrough potential

Ice herb
Origin: USA
Genre: pop, rap/hip-hop
First Shazam: Hollywood, USA (March 6, 2021)
Since its release in August, Ice Spice’s breakthrough hit “Munch (Feeling You)” has been a mainstay on Shazam’s Hip-Hop/Rap chart, peaking at number 11.

Rose Linn
Origin: Armenia
Genre: Indie Pop, Folk Pop, Pop
First Shazam: Payyannur, India (September 10, 2021)
With “SNAP,” the Armenian Eurovision contestant delivered one of the 100 Most Shazamed Songs of 2022, a scathing, folk-informed English-language break-up tune that first found an audience on TikTok, leading to Shazam’s peak in October, months after the match . It had eight Shazam No.1s across Europe and Asia.

charlieonnafriday
Origin: USA
Genre: hip-hop/rap
First Shazam: Kirkland, USA (August 26, 2020)
“Enough”, an inspiring pop-rap hybrid, made its mark on the Shazam charts in 40 countries.

Young Mike
Origin: Puerto Rico
Genre: Latin Urban
First Shazam: San Juan, Puerto Rico (July 16, 2021)
“Riri” has been Young Miko’s most Shazamed song to date, resulting in her all-time Shazams peaking in September.

Benson Boonen
Origin: USA
Genre: Pop
First Shazam: San Jose, USA (Oct 15, 2021)
Benson Boone debuted on the global Shazam chart last year with two songs entering the top 200 and each receiving over a million Shazams: “GHOST TOWN” and “In The Stars.”

5 artists gain regional popularity

Carterefe
Origin: Nigeria
Genre: Worldwide, Afrobeats
First Shazam: Enugu, Nigeria (July 29, 2022)
Carterefe’s lead single charted on 13 different national Shazam charts, including number 1 in Nigeria, Cameroon and Ghana.

Ade
Origin: France
Genre: French pop
First Shazam: Port Louis, Mauritius (20 Nov 2020)
“Tout savoir” was Adé’s first song to surpass half a million Shazams. It’s been on the Shazam chart in France every day since its release week; more than 200 consecutive days.

Munich HB
Origin: Spain
Genre: Hip Hop/Rap, Trap
First Shazam: Madrid, Spain (December 1, 2020)
“Pico y Pala” has charted on Shazam in nine countries in Spain and Latin America in the past year.

nature
Origin: Japan
Genre: J Pop
First Shazam: Tokyo, Japan (September 7, 2022)
Natori’s “Overdose” was the most Shazed J-Pop debut single of the past year.

KEITYN
Origin: Colombia
Genre: Latin, Latin Urban
First Shazam: Bogota, Colombia (Oct 28, 2021)
KEITYN’s most Shazed song “El Egoísmo”, featuring Mike Bahía and DEKKO, spent two weeks on Shazam’s Peru Discovery Top 10 and one month on the entire national top 200 chart.



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