Sim Wong Hoo, who founded Sound Blaster producer Creative Technology in 1981 and has remained at its head ever since, has passed away. A statement (opens in new tab) released by the company said Sim “passed away peacefully” on January 4.

Creative Technology, known in North America as Creative Labs, was a pioneer in the early days of PC gaming thanks to its long-running line of sound cards. After initially launching as the Creative Music System in 1987, the famed Sound Blaster line debuted in 1989 and quickly took over the market: Ad Lib, which was the effective standard for PC gaming audio before the advent of Sound Blaster cards, lost ground so quickly that it was forced to file for bankruptcy in 1992.

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