Valve announced in September 2022 that this was the case dropping the Lunar New Year sale (opens in new tab) and adding a big new spring sale instead, giving it one big sale for each of the four seasons. But it doesn’t leave gamers totally stuck in January’s doldrums: the Lunar New Year Sale is over, but the Chinese New Year Sale (opens in new tab) is now underway.
The Chinese New Year Sale is, as you might expect, targeting game developers and publishers in China. It’s a smaller event than the previous Lunar New Year sales, but there’s still a lot of good stuff to look through. A few thoughts to get the ball rolling:
There are also demos available for a number of games on sale, including Sword and Fairy 7, FIST and Ballads of Hongye, so you can get a feel for what all the fuss is about before committing any money.
The Steam Chinese New Year Sale page also conveniently includes links to individual, publisher-specific sales: The Lunar Sale from Xbox Game Studios (opens in new tab)the Bandai Namco Entertainment Lunar New Year Sale (opens in new tab)the Sega Lunar Sale (opens in new tab)the 505 Games Lunar New Year Sale (opens in new tab)and the more indie oriented Curve Digital East Meets West Game Fest (opens in new tab).
For the full rundown of upcoming Steam sales (the ones we’re aware of, anyway), head over to our running list of Steam sales data (opens in new tab).