Mercedes is tackling the infernal tactics developed here in the video game industry by offering owners of their electric Mercedes-EQ line the “opportunity” to pay a huge annual fee to get their car from 0 to 60 mph faster to let you go. You can get this on both the EQS and EQE cars where it gives a 0.8 to 1.0 second increase in acceleration from 0 to 60.
To be clear, this is unacceptable and utterly absurd. It’s something I’d expect from a parody of corporate greed. This is charging for a software update that better tunes the car’s torque by fine-tuning the electric motor. It’s not an expensive, comprehensive cloud computing service that needs moment-to-moment calculations delivered to the vehicle. It artificially limits the power of a machine that someone has paid for unless they pay a subscription.
Mercedes’ cash grab comes after controversy earlier this year when BMW wanted people to do just that pay to use (opens in new tab) the heated seats in their vehicles. A physical feature of their car. A simple physical device. People reacted to this pirated their heated seats. (opens in new tab)
Both cause madness and I hope these sociopathic ‘innovations’ don’t return to PC gaming. Imagine how excited Nvidia or AMD would be to sell you a service that will make your graphics card “go faster”? How excited would Intel be to have a subscription that “unlocks two cores!!” on your CPU? Guard, this kind is already happening (opens in new tab)?
Honestly, I’m already upset just thinking about it.