Xbox has announced a partnership with the mystifyingly popular cookie Oreos. The tasteless pucks are now sold in special Xbox packs and feature six different graphics, including “the iconic A, B, X, and Y controller buttons.” I’ve never looked at a controller button and thought it looked iconic, but that’s probably why I don’t work in marketing.
The sponsorship wouldn’t be complete without in-game evidence of someone’s dedication to Oreos. The cookie designs can be combined and fed into different sequences that unlock Oreo-themed items such as armor packs and skins for Forza Horizon 5, Sea of Thieves, and Halo Infinite. As an extra thank you for submitting your information to the cookie moguls, you’ll be entered into a prize draw for various kits, including “custom Oreo hardware”. There’s no picture of this unfortunately, although I’m now envisioning an Xbox Series X shaped like a cookie.
The Xbox Oreos will be available this month (in select countries, natch). It’s the latest in a long list of food partnerships involving Xbox, joining a roster that includes Doritos, Mountain Dew, Krispy Kreme, Taco Bell, Pizza Hut, and Rockstar energy drinks. Bit of a theme there, enough to make you think maybe Microsoft’s next food partner should be in the salad business.
There’s an official site that goes along with this link that promises some level of interactivity, but it’s currently just there with a “coming soon” notice that says check back on January 16, 2023: then you can probably expect these things in stores . Maybe they inspire the last round of DLC-induced shoplifting (opens in new tab)maybe not.