YouTube has been battling swearing hard lately, in its ongoing quest to give itself the same general vibe as dinner at your grandparents’ house, and hardly anyone is happy about that. Rules from November (opens in new tab) (through Kotaku (opens in new tab)) demonetize videos that use profanity in their title, thumbnail, first seven seconds, or “consistently throughout the video,” whatever that means. It affects streamers playing adult games and, incomprehensibly, even uploaded videos before the rules were announced.

To make things even more difficult for content creators on the platform, YouTube has now decided to treat all curse words as essentially equivalent. Whether you’re howling the F-word or muttering a humble “ass,” YouTube promises to come your way no matter what. On the plus side, “hell” and “damn it” are no longer considered profanity under YouTube’s arcane laws.



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By wy9m6

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